Surfing Australia is a National Sporting Organisation that was formed in 1963 to establish, guide and promote the development of surfing in Australia
Surfing Australia is the representative body on the International Surfing Association (ISA) of which there are 86 member countries and is recognised by the Australian Sports Commission, the Australian Olympic Committee and is a member of the Water Safety Council of Australia.
Surfing underpins an important part of the Australian coastal fabric. It forms part of a lifestyle in which millions participate with a mystique in which millions more have a documented interest
Surfing Australia was established to guide and promote the development of the sport in Australia. The organisation was formed in a time when surfing was not a popular past-time and in an era when there was no such thing as a surfing industry or funding to support it.
What followed was a far more strategic approach towards the development of the sport. The framework and structure created has allowed surfing to grow both as a sport and as a lifestyle pursuit into the new millennium.
Surfing Australia Chair
Layne is regarded as the most successful female surfer in history. Her dedication to success sees her as the only surfer, male or female, to claim six consecutive world titles between 1998 and 2003. Layne went on to win a 7th world title in 2006 before retiring from the World Tour in 2008.
Her genuine leadership style blazed a trail for equality at the beach, on the waves and in the boardroom. Despite the chauvinistic and sexist culture of the surfing world in the 80’s and 90’s, Layne was able to overcome these challenges to influence and celebrate pay equity for surfing in 2018.
Layne’s unwavering attitude led her to mentor the Australian Olympic team at the London Olympic Games, claim 3 Guinness Book of World Records, holds an Officer of the Order of Australia and has been Chair of Surfing Australia since 2015.
She has overcome two bouts of chronic fatigue, depression, life threatening injuries, self-sabotage and self-doubt. No-one sees the struggle, they just see the outcome and think it was easy. Navigating her way through success and failure, Layne is a Champion for Mental wellness, believing our fears and limitations are a hot spot for growth and opportunity.
Her new venture Awake Academy, is a centre for self-empowerment, designed to help people detach from fear, take control and design a life they love. 40 years of life lessons from a World Champion, distilled into a self-paced 7 round on-line course, empowering people to find their edge and fulfil their potential.
A highly sought-after motivational keynote speaker, mentor and facilitator, Layne specialises in awakening and aligning people with their truth as a self-proclaimed Honesty Barometer. She has endured her fair share of challenges, failures and trauma, and attributes these to the character she is today; resilient, compassionate, honest and fun.
She surfs every day, loves Rosé, and her biggest weakness are hot chips.
Rob is currently Executive Chairman of Colonial First State, a leading Australian wealth management business owned by KKR and Commonwealth Bank of Australia.
In addition, he is Chairman of Generation Development Group (previously Executive Chair 2017-2020) an ASX listed financial services company which owns Generation Life, Ascalon Capital and operates a Pooled Development Fund licence.
Rob also Chairs Tibra Capital, a privately owned global multi strategy hedge fund business and Expert 360, Australia’s largest skilled talent marketplace.
In addition to the above Chairmanships, Rob is a main board Director of CIMB Group, one of the largest universal banks in the ASEAN region with operations in each of the 10 ASEAN countries. He previously Chaired CIMB’s Global Risk and Compliance Committee and is the current Board sustainability sponsor and Chair.
On top of Rob’s commercial interests, he is a founding Director and Deputy Chair of the Australian Indigenous Education Foundation (AIEF) and Deputy Chairman of Surfing Australia,
Between 2013 and 2019, Rob was firstly CEO (2013-2017) then Chairman of Craveable Brands, the largest Australian owned Quick Service Restaurant business. Rob’s tenure with this business was during its ownership by Archer Capital and culminated in a successful exit to PAG in August 2019.
Before joining Craveable Brands, Rob was responsible for all of Westpac’s Retail, Business and Agri banking operations. Prior to this role, Rob spent 6 years as the CEO of BT Financial Group, responsible for all of Westpac’s funds management, financial planning, insurance, private banking, broking, platform and superannuation businesses in Australia.
In total, he has close to 40 years’ corporate experience in both Australia and Asia, primarily in financial services. He has had extensive experience on the boards of both listed and private companies.
In 2011 Rob was awarded the prestigious UTS Alumni of the Year for Excellence in recognition of his achievements in the business community and social sector.
Fiona De Jong
Fiona is a former triathlete and lawyer with 12 years’ experience in Olympic sport administration. As CEO and Director of Sport at the Australian Olympic Committee (AOC), she delivered 10 Australian Olympic campaigns – 3 summer, 3 winter and 4 youth Olympic teams in 9 countries, making Olympic dreams a reality for over 1600 Australian athletes.
Fiona is currently Acting Chief Marketing Officer and Head of Australia’s Nation Brand at the Australian Trade and Investment Commission (Austrade), leading the Australian Government’s most ambitious global marketing initiatives to encourage the world to visit, study, invest and do business with Australia.
Fiona holds degrees in Law (Hons), Information Technology and began her career as a lawyer and implementing eCommerce projects.
She is a board member of Surfing Australia, Australian Government Sport Diplomacy Advisory Council, Member of the National Sports Tribunal, Governor of the Centennial Parklands Foundation, and former member of the AOC Executive, Australian Olympic Foundation, Olympic Winter Institute of Australia, International Olympic Committee (IOC) Marketing Commission and IOC Taskforce on Safeguarding Athletes.
Adrian has over thirty years extensive experience in investment banking and corporate and commercial law over a range of numerous industries and sectors. He was formerly Managing Director of the Australian Investment Banking Division of ING Bank N.V., and prior to that Director of SG Hambros Australia.
Adrian is currently principal and managing director of BBB Capital Pty Ltd, non-executive director of Yellow Brick Road Holdings Limited, non-executive director of the Momentum Media group and Director and part-owner of The Surf Travel Company. Prior to his appointment to the Surfing Australia Board, he was a non-executive director on the Board of Surfing NSW for approximately eight years, and holds an unending passion for Surfing in Australia.
Brett brings a wealth of major international experience across media, technology, entertainment, investment and telecommunications. Brett is Chairman of Canberra Data Centres (CDC), AdairsLimited (ASX: ADH), Madman Entertainment and the Advisory Board of HRLMorrison & Co. and he is an Independent Board Director of Vodafone NZ, Saxton Speakers Bureau and NSW Land Registry. Brett also serves as Chairman of the Investment Committee for The Bombora Group and as an Independent Director of Surfing Australia.
Brett has formerly served as Chief Executive Officer and Managing Director of APN News and Media and has held senior executive roles at the New York based investment firm Silverfern Group, Telecom New Zealand, Publishing & Broadcasting Limited, ecorp, ninemsn and Village Roadshow Limited.
Brett holds a Bachelor of Laws and a Bachelor of Economics from the University of Queensland and a Graduate Diploma in Applied Finance and Investment from the Securities Institute of Australia.
Adrian Buchan, or Ace as he’s affectionately known is a two-time Australasian Pro Junior Tour (2000 and 2001) and two time World Junior Champion 1997 and 1999. He is the second longest serving member behind Kelly Slater on the WSL Men’s World Tour. His more recent career highlights include wins at the prestigious Teahupoo, Tahiti and Hossegor, France as well as Runner- ups at Snapper Rocks, Australia and Saquarema, Brazil.
He served as the World Pro Surfers (WPS) Athlete Representative to the WSL and as a WSL Board Member for 5 years. He is a Founding Board member of Surfers For Climate and an ambassador for WSL Pure Foundation and the Take 3 For The Sea (Ocean stewardess) Foundation. In 2019 he was awarded the WSL Pure Award for Outstanding Ocean Advocacy. He’s also a published children’s author with his book “Macka’s Barrel Into The Dreamtime.”
A Father of three young children who tour the world with him and his wife Beck he has a deep passion for protecting the environment that has allowed him to follow his dreams. As a product of the booming surf industry and thriving junior scene of the late 90’s he feels a strong responsibility to ensure Australia’s future stars are given the same opportunities he was afforded
Mike Baird was appointed CEO, HammondCare, September 2020. Prior to commencing at HammondCare, Mike was a member of the National Australia Bank executive leadership team from 2017 to 2020 as Chief Customer Officer – Corporate and Institutional Banking (2017-2018) and Chief Customer Officer – Consumer Banking (2018 – 2020). In these roles, Mike led NAB’s global institutional business, the retail banking business, including more than 700 branches, 7000 bankers, broker partnerships, direct banking, and the digital bank, UBank.
Prior to this, Mike was the 44th Premier of New South Wales, representing the electoral district of Manly in the NSW Legislative Assembly. Mike entered NSW state politics in 2007. He held several shadow ministries before serving as Treasurer from 2011 to 2014, and then as Premier from 2014 to January 2017, when he retired from politics.
During his time as both NSW Premier and Treasurer, the State recorded the fastest economic growth rate in the country, the lowest jobless rate, undertook the largest infrastructure program in the State’s history, delivered record level building approvals, and the budget went into surplus whilst retaining its AAA credit rating.
In 1989, Mike started his career as a NAB graduate in Sydney. He went on to hold senior roles in NAB’s Corporate and Institutional Banking team in Australia and London, including Global Relationship Manager and Head of Debt Capital Market Originations based in London.
He was a Senior Corporate Finance Manager at Deutsche Bank and Head of Corporate and Institutional Banking at HSBC in Australia and New Zealand.
Mike is passionate about family, sport and looking after community’s most vulnerable. He is Chairman of the Australian Business Growth Fund and sits on the Boards of Surfing NSW and Cricket Australia. He is also an ambassador for Bear Cottage and Southern Youth Family Services.
Mike holds a Bachelor of Arts (Economics) from the University of Sydney and a DipCS Regent College Vancouver, Canada. He has also completed executive management courses at Harvard and Duke University.
Graham is one of Australia’s most experienced administrators in the sport and recreation industry and has been a passionate advocate and driving force for surfing in Western Australia. For over 20 years Graham held key governance and executive roles with a range of WA Government departments, statutory authorities, institutes and sport organisations. These roles have traversed the community sport, elite sport, outdoor recreation, fitness and leisure sectors.
He has extensive strategic planning, policy development and evaluation experience in sport at Federal, State and local government levels. Graham generated strategic engagement for and shared policy agendas for sport with mainstream portfolios, including education, environment, transport, water, local government, justice, Aboriginal Affairs, health, communities and tourism.
Graham is passionate about utilising the ‘power of sport’ to build stronger, healthier, happier and safer communities.
He’s a past president of Surfing WA and was pivotal in having the Margaret River Pro elevated to the World Championship Tour (WCT), in 2013.
He currently leads the $4 million redevelopment project to build Surfing WA’s new headquarters at Trigg Beach and chases good days at Yallingup Main Break.
Brooke Farris is a dynamic executive at the world’s leading surf company, Rip Curl, and has over 17 years of experience in the surfing industry. In the water Brooke is an avid surfer and former competitor, with 2x Australian Surfing Championships and 3x WA State Titles on her record. On land she has followed her passion and set out in her career to empower growth and equality in women’s surfing.
From working alongside 7x World Surfing Champion and Surfing Australia Chair Layne Beachley, through to working as Tour Manager for the Association of Surfing Professionals (ASP), Brooke successfully elevated the women’s prize purse by 70% at events around the world and set the wheels in motion for female pay equality.
Brooke then began her work at Rip Curl, a long relationship that saw her running Rip Curl surf events around the world, to leading exponential sales growth online as the GM of Digital and becoming the first female to join the company’s global executive team. Today Brooke is the GM of Women’s at Rip Curl, renewing the focus and vision of the women’s brand while simultaneously growing the women’s business globally.
She is a Board Member of SurfAid Australia and formerly the Layne Beachley Aim for the Stars Foundation. Surfing has been a consistent thread throughout Brooke’s life and has given her the ability to live her passion daily. She hopes to support the growth of surfing in Australia and ensure its future.
Executive Assistant to Chief Executive Officer
Chief Executive Officer
Elite Program Manager / Olympic Head Coach
Chief of Finance & Operations
Customer Support Officer
Head of Events
Performance Support Manager
High Performance Centre Manager
Manager, Surf Schools and Programs
Head of Partnerships
High Performance Centre Coordinator
National High Performance Director
High Performance Program Administrator
Talent Pathway Coach
Athlete Wellbeing & Engagement Manager
Lead Physical Preparation Provider
Lead Performance Psychologist
Digital Content Producer
Research & Innovation / Physical Preparation
Digital Content Producer
Accounts Payable & Office Administration
Technical Digital Manager
Senior Content Producer
Board Rider Clubs & Judging
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