Hyundai She’s Electric competition is now open for female surfers

Hyundai She’s Electric is returning for a third season, offering female surfers across Australia, aged 16 and over, the opportunity to showcase their talent in this exciting online competition. Surfing Australia and Hyundai are proud to continue their mission to recognise and amplify grassroots female athletes on a national scale. By uploading a video of your best wave, you could win a share of $58,500 worth of prizes.

Simply record yourself surfing your best wave and submit it for the chance to win weekly prizes and join Hyundai Team Electric. These athletes will gain access to expert coaching and national exposure. The top scorer will walk away with $1,000 in cash, a 12-month Hyundai vehicle loan, a VIP experience at the Hyundai Australian Boardriders Battle Grand Final on the Gold Coast with Laura Enever in March 2025, and will be named a Hyundai ambassador for 12 months.

Female surfers are invited to submit their best wave clips to be judged by Surfing Australia’s panel of female experts. The competition runs until November 22, with the Top 5 finalists to be announced as Hyundai Team Electric. These athletes will receive invaluable support and exposure, including professional coaching and media opportunities, helping them advance to the top levels of the sport.

Hyundai Team Electric: Training, prizes, and national spotlight

At the end of Season 3, the Top 5 athletes will join Hyundai Team Electric and attend a three-day intensive surf camp at the Hyundai Surfing Australia High Performance Centre (HPC) . The camp will include surf analysis form some of Australia’s top surf coaches, surf-specific workshops, and workshops led by surfing icons and pioneers of women’s surfing.

Team Electric will then compete in a knockout surf-off, with the overall winner taking home $1000 cash, a one-year Hyundai ambassadorship, a 12-month loan of a Hyundai vehicle, and a VIP experience at the Hyundai Australian Boardriders Battle (ABB) Grand Final alongside former World Tour surfer and Big Wave Record Holder, Laura Enever. Athletes placing 2nd–5th will each receive $1000 in prize money.

Season 3 also marks the return of the Hyundai Bright Spark award, given weekly to a surfer who demonstrates enthusiasm, courage, and commitment, no matter how long or short their ride lasts. The award aims to encourage surfers of all abilities to enjoy the process, commit to wipeouts, and have fun along the way. Each Hyundai Bright Spark winner will receive an MF x Laura Enever Collection Palm Springs surfboard, valued at over $700.

Paving the way for future female surfing talent

Hyundai She’s Electric is designed to elevate and inspire the next generation of female surfers, providing them with the tools, exposure, and support to reach their full potential. The program celebrates the diversity and skill of women’s surfing across Australia, offering athletes the opportunity to connect with some of the country’s best coaches and surfing icons.

Last year’s winner of Hyundai She’s Electric, Rosie Smart, said: “I loved the online format because it really allowed us girls to open up, experiment, and try new things with our surfing without the pressure and expectation of surfing in a 20-minute heat. From charging big barrels to air reverses and rail surfing, it was clear that we were all pushing each other and being inspired by the clips submitted each week.

“The HPC camp brought the Top 5 girls together to surf, hang out, and use the amazing training facilities the HPC has to offer. I really enjoyed the breath work training, something I had never been exposed to before, which gave me insights on how to stay calm when faced with a scary wipeout or long hold down. Winning She’s Electric opened up new opportunities, including commentating the Australian Boardriders Battle, running amuck with Laura Enever, and the bonus prize money helped fund my 2024 Challenger Series campaign. As we move into the third season of Hyundai She’s Electric, the level of female surfing is rising so fast—I can’t wait to see some of the clips that will come out this year.”

Surfing Australia Manager of Boardrider Clubs and Judging, Glen Elliott, said: “This initiative has been instrumental in showcasing the extraordinary talent we have in women’s surfing. The online format, introduced last year, provides more surfers, regardless of their location, the opportunity to participate and be discovered. The standard of entries continues to rise each year, and we’re incredibly excited to see what Season 3 brings.”

Hyundai Australia Chief Executive Officer, Ted Lee, said: “Hyundai is proud to further extend our great partnership with Surfing Australia into a third exciting season of Hyundai She’s Electric. Last time round we were delighted to witness the amazing surfing skills on show, not only of our talented winner Rosie Smart, but all of the competitors who boldly took part. Hyundai She’s Electric will continue to unearth the greatest of female surfing stars in Australia and we look forward to Season 3 being as inspiring as ever.”

Join the competition and learn more

Athlete profiles, competition updates, and wave submissions will be featured throughout the competition on Surfing Australia’s Instagram. Stay tuned for the official announcement of the Top 5 athletes later this year. For full details on how to enter, and to follow the journey of Hyundai Team Electric, visit the Surfing Australia website.

Ready to make your mark? Submit your best wave now for a chance to join Hyundai Team Electric, win amazing prizes, and gain national exposure. Whether you’re a seasoned pro or just love the thrill of surfing, Hyundai She’s Electric is for you!

Conditions apply, visit https://surfingaustralia.com/sheselectric for full Terms and Conditions and prize details. Promotional Period: starts 12.01AM AEST 16/09/24, ends 11.59PM AEDT 11/12/24. Entry Period: starts 12.01AM AEST 16/09/24, ends 11.59PM AEDT 22/11/24. Open to female AU residents 16+, with AU motor vehicle driver licence (full, provisional or learner permitted). Parent/guardian approval required if under 18. Max 1 entry per person per week of entry period.Entry is free. Prize 1&2 winners announced 27/11/24, prizes 3&4 announced 11/12/24. Promoter: Hyundai Motor Company Australia Pty Limited & Surfing Australia Pty Ltd. By entering you agree to the promoter’s Terms and Conditions and privacy policies.

Rosie Smart was crowned Hyundai She’s Electric winner in 2024
Credit: Andy Morris / Surfing Australia

Female surfers aged 16+ can enter the online competition now
Credit: Andy Morris / Surfing Australia

Hyundai She’s Electric aims to unearth the next crop of rising female talent
Credit: Andy Morris / Surfing Australia

Enter now for your chance to win an MF x Laura Enever Collection Palm Springs surfboard
Credit: Cathryn Hammond / Surfing Australia