Hyundai Rolls Into The Surfing Australia High Performance Centre (HPC) As New Naming Rights Partner

Published on 20/06/2022

CASUARINA/NSW(Monday, June 20th/ 2022): Surfing Australia is stoked to announce Hyundai Motor Company Australia (HMCA) as the naming rights partner to the Hyundai Surfing Australia High Performance Centre (HPC), bolstering an already powerful partnership. 

Ava Elvy – Hyundai’s Partnerships Specialist’ said:  “Hyundai is thrilled to be naming rights sponsor of Surfing Australia’s High Performance Centre. As a leader in future mobility technologies, Hyundai truly values the importance of innovation in benefiting Australians now and in the future. The opportunity to support the HPC and help shape Australia’s next generation of champion surfers through cutting-edge training programs is a perfect fit for Hyundai.”

The fleet of Hyundai vehicles already in action at the HPC will continue their full-time duties as the exclusive transport provider for the likes of The Irukandjis Australian Surfing Team, Talent ID athletes and private paying guests whilst in camp at the centre. 

Surfing Australia’s High Performance Program runs out of the Hyundai Surfing Australia High Performance Centre and serves as a crucial tool in shaping and progressing the careers of Australia’s best professional surfers from grass-roots competition to the world stage and Olympic medals. 

The HPC is the only facility of its kind where surfers of all skill levels can access the same coaching services as Australia’s best athletes. It offers surf camps, coaching sessions and term programs with expert coaches and personalised instruction that can be tailored to any level of surfing. 

Surfing Australia CEO, Chris Mater said: ” To be able to bolster our long-standing fruitful relationship with Hyundai is a massive coup for Surfing Australia, we couldn’t ask for a better naming rights partner to our industry leading Surfing Australia High Performance Centre (HPC). We look forward to putting the epic Hyundai fleet vehicles to good use!”

About Hyundai Motor Company Australia  

Since being founded in 1967, Hyundai Motor Company has been a pioneer in the development of industry-leading automotive technologies. Today, Hyundai’s progressive spirit has made it one of the leaders in future mobility.  

Hyundai’s accelerated progress doesn’t come from just copying what’s been done before, it comes from the core of why the company exists – for humanity. Hyundai believes that progress only becomes meaningful when it is connected with a deep sense of humanity. It is humanity that guides Hyundai’s investments and drives its innovations.  Hyundai is not held back by the conventions of what already exists, but rather is constantly imagining what a better tomorrow will look like, so that everyone can access & benefit from it today.

 This ambitious thinking can be seen within the genuine innovation across the entire Hyundai range today. From the Sensuous Sportiness design philosophy realised through the harmonious balance of styling and the latest technology, to the integration of its motorsport credentials and high-performance technologies into the N brand. The launch of the award-winning IONIQ 5, the first model from the EV-dedicated brand, IONIQ, and NEXO, the world’s first dedicated hydrogen-powered SUV embodies Hyundai’s commitment to designing for a better future.  

Hyundai is inspired by how much innovation enhances the way we live, enabling every one of us to progress in life. Enabling every one of us to enjoy more quality time in life.  

Imagine a company that lives in tomorrow to bring the future to you today.  That company is here. Hyundai Australia. Imagine that. 

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