‘Hyundai She’s Electric’ Returns as Online Competition

Published on 10/10/2023

Surfing Australia is thrilled to announce the return of ‘Hyundai She’s Electric’. Starting on the 9th of October and running until the 15th of December, the second season will once again recognise and amplify rising female surfers on a national scale.

This year the competition has expanded so more Australian female surfers can enter. The competition is open to all females aged 14 years and over and we are encouraging female members of Surfing Australia affiliated boardriders clubs to get involved.

The competition also has a new online format. Eligible shortboard surfers simply upload their surfing videos to a public platform, and each week Surfing Australia’s expert team of judges, led by Head Judge of Olympic Surfing for Tokyo, Glen Elliott will review the clips creating a Hyundai She’s Electric leaderboard to rank the athletes. This leaderboard aims to give female surfers a profile, unearthing breakout talent and creating a pathway to the top – inspiring the next generation of female surfers.

The top five athletes on the ‘Hyundai She’s Electric’ leaderboard at the end of the competition window will be invited to the Hyundai Surfing Australia High Performance Centre for a surf camp that includes three-days of intensive training, surf analysis from some of Australia’s top surf coaches, surf-specific strength and conditioning sessions and workshops run by surfing icons and pioneers of women’s surfing. In addition, the second to fifth placed athletes take home $1000 each while the winner receives $5000 and a VIP experience at the Hyundai Australian Boardriders Battle Grand Final with pro-surfer and big wave charger Laura Enever.

The total prize pool is over $35,000 and includes the newly created ‘Bright Spark’ award with weekly winners to receive a Go Pro 11.

Hyundai Australia Chief Executive Officer, Ted Lee said: “Hyundai is proud to partner with Surfing Australia to launch season two of our highly successful She’s Electric program.

Hyundai She’s Electric is dedicated to unearthing future female surfing stars, no matter where in Australia they’re from, to help open a pathway to the very top of this great sport. We look forward to inspiring future generations of Australian surfers and making a real difference in the years to come.”

Surfing Australia’s Head of Partnerships Clarissa Pike said: “After an amazing year uncovering female talent within the Hyundai Australian Boardriders Battle rankings, it’s so exciting to see the evolution of the Hyundai She’s Electric platform into year two and beyond. By broadening the criteria, we will unearth even more female stars, and in turn inspire and encourage other women to join their local boardrider club community. By doubling down on their commitment to female athletes, Hyundai have demonstrated a tangible outcome for Aussie female surfers and we’re honoured to work with them in this space.”

More details including how to enter HERE.

About the Hyundai Australian Boardriders Battle
The Hyundai Australian Boardriders Battle is Australia’s biggest grassroots boardriders event and involves more than 70 of Australia’s best boardrider clubs. Taking place across eight state qualifying rounds, 32 clubs will come together at the grand final to battle it out to become the 2023/24 Australian champions.

Hyundai truly appreciates that boardrider clubs are the lifeblood of Australian surfing. For many young boardriders, this series is the first taste of competitive surfing and the beginning of what for some is a lifelong journey.

About Hyundai She’s Electric
After decades of facing tough conditions, Hyundai She’s Electric has created an equal playing field for women and unearthed breakout talent. While these women compete in the Hyundai Australian Boardriders Battle within their boardrider team, the online leaderboard and ranking system, introduced this year, gives all women the opportunity to show their absolute best surfing, with one panel of judges judging all waves.

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